Sofia Documental 2025

Sofia Documental 2025

Natural Intelligence Strikes Back

The sixth edition of Sofia DocuMental explored a trending theme - “Natural Intelligence Strikes Back,” focusing on human intelligence, critical thinking, and empathy in a world shaped by algorithms and AI.

We created a concept and visual identity that provoke rather than explain, using the analogy of IQ tests — a familiar format that looks simple, but requires focus and independent thinking. Just like documentary cinema.

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The festival’s main video stages a “battle” between the human brain and algorithms. By combining a human voice with AI, we show that technology can imitate creativity — but not replace it.

All materials follow the logic of IQ tests: modular, structured, and clear, yet never literal. Each element works as a piece of a puzzle the viewer completes.