Optimystics
When optimism goes beyond wishful thinking and becomes a mindset — and a choice to act.
“Optimystics: Optimism Without Illusions” is the theme of the sixth annual event of the America for Bulgaria Foundation. The forum took place on October 21, 2025, in Sofia and brought together more than 450 participants from civil society, business, media, and education.
For the first time, The Convo joined as a communication partner, leading the visual identity and creative framework of the event.
In a world full of uncertainty, “everything will be fine” is no longer enough.
Real optimism is about looking challenges straight in the eye — and still choosing to act.
This is where we started when building the event’s identity. “Optimystics: Optimism Without Illusions” is a message about the courage to believe without deceiving yourself.
How optimism without illusions comes to life — through the space, on screen, and in the smallest details.
From scenography to merch and gifts for the guests.
Optimism in action.
Young doctors and entrepreneurs, journalists and creatives, present and future leaders shared stories of resilience and change.
And just when we thought we had seen it all, Filip Donkov got us on our feet and invited us to dance optimism together.
Photo credit: Iliyan Ruzhin